
But knowing that… and actually using it well are two very different things. Many founder-led B2B businesses open LinkedIn with good intentions. They want to show up more, hey want to share insights and they know the platform can generate opportunities. But the same problem appears again and again. They simply don’t know what to post.
So LinkedIn becomes something they post on occasionally, overthink constantly and eventually ignore altogether.
Not because LinkedIn doesn’t work. But because they’ve never been given a simple structure for using it.
✅ Know exactly what to post on LinkedIn instead of staring at a blank screen
✅ Create better LinkedIn content faster using proven hooks, prompts and structures
✅ Stay consistent without LinkedIn taking over your week
✅ Turn your experience and insights into posts that attract the right audience
✅ Build a LinkedIn presence that supports real business opportunities
✅ Stop overthinking every post and start showing up with confidence
Most LinkedIn advice focuses on strategy, theory or trends. But founders rarely struggle because they don’t understand LinkedIn.
👉 Know What to Post
Inside the bundle you’ll get 90 days of content ideas, 90+ hooks and 50 calls-to-action designed specifically for founder-led businesses. Instead of wondering what to post, you’ll have a constant supply of ideas and starting points.
👉 Turn Ideas Into Strong Posts
Use the Founder Post Starter Pack and High-Engagement Hooks to structure your posts and start them in a way that grabs attention. You’ll learn simple formats that make it easier to turn your insights, experiences and lessons into LinkedIn content.
👉 Stay Consistent Without Overthinking
Follow the 10-Minute Founder LinkedIn Routine and the Social Media Gameplan to keep showing up without LinkedIn taking over your day.
You’ll also get guidance on using Canva to create clean, professional visuals that support your posts.
The Result
Instead of guessing what to do on LinkedIn, you’ll have a simple system to follow.
One that helps you know what to post, create better content, stay consistent and get more from the platform.

✔️ 230+ LinkedIn hooks, prompts and content ideas
✔️ 6 practical resources designed for founder-led B2B businesses
✔️ 90 days of LinkedIn content prompts so you never run out of ideas
✔️ A simple system to help you post consistently and get more from LinkedIn
1 - Get the Founder LinkedIn Starter Stack from this page and download the resources.
2 - Use the hooks, prompts and content ideas to quickly decide what to post on LinkedIn.
3 - Follow the simple routines and post structures to turn your insights into clear, engaging LinkedIn content.
4 - Stay consistent, build visibility and start turning LinkedIn into a source of opportunities for your business.







The Founder’s Guide to Building a Profitable Email List — £99
The Founder Post Starter Pack — £49
The Founder’s Social Media Gameplan — £99
Canva Essentials — £99
The 10-Minute Founder LinkedIn Routine — £29
40 High-Engagement Hooks (Founder Edition) — £29


I’m Sarah, founder of Squish Marketing.
I work with B2B founder-led businesses to turn LinkedIn from “vague activity” into a structured growth channel.
A few quick facts:
👉🏻 I run a founder-led business myself – so everything here is built to work around client delivery, team, and real life
👉🏻 I’ve managed LinkedIn for founders and businesses across law, tech, manufacturing, health & social care and more
👉🏻 I’ve audited and rebuilt dozens of LinkedIn strategies – from scratch pages to already-active brands
👉🏻 Most of my own pipeline starts on LinkedIn – not because I go viral, but because I’m consistent and intentional.
This routine is the distilled version of what I use and what I implement with founders who don’t have time for gimmicks.